Cognition-Driven Decision Support for Business Intelligence: by Li Niu

By Li Niu

Cognition-driven determination aid procedure (DSS) has been well-known as a paradigm within the examine and improvement of commercial intelligence (BI). Cognitive selection help goals to assist managers of their choice making from human cognitive points, reminiscent of considering, sensing, knowing and predicting, and entirely reuse their event. between those cognitive elements, selection makers’ scenario wisdom (SA) and psychological versions are thought of to be very important must haves for determination making, fairly in ill-structured and dynamic choice events with uncertainties, time strain and excessive own stake. In today’s enterprise area, determination making is turning into more and more complicated. To make a winning choice, managers’ SA approximately their enterprise environments turns into a severe factor.

This publication offers theoretical versions to boot functional suggestions of cognitiondriven DSS. It first introduces a few very important options of cognition orientation in determination making method and a few innovations in similar study components together with DSS, info warehouse and BI, delivering readers a initial for relocating ahead during this booklet. It then proposes a cognition-driven choice procedure (CDDP) version which contains SA and event (mental types) as its principal elements. The aim of the CDDP version is to facilitate cognitive selection aid to managers at the foundation of BI structures. It additionally provides proper innovations built to help the implementation of the CDDP version in a BI surroundings. Key concerns addressed of a standard enterprise choice cycle within the CDDP version include:

  • natural language interface for a manager’s SA input;
  • extraction of SA semantics;
  • construction of knowledge warehouse queries in keeping with the manger’s SA and
  • experience;
  • situation info retrieval from facts warehouse;
  • how the executive perceives scenario details and replace SA;
  • how the manager’s SA ends up in a last decision.

Finally, a cognition-driven DSS, features, and illustrative purposes of the program are discussed.

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Extra resources for Cognition-Driven Decision Support for Business Intelligence: Models, Techniques, Systems and Applications

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1995). 1 Pattern-Matching NLIDB Systems A pattern-matching NLIDB system applies a set of hard-wired rules to a natural language input (question) and then directly formulates a database query (Androutsopoulos et al. 1995). Suppose a table called T_Partners in a database contains contact information of business partners such as Company Name, President, and Telephone Number. A rule used in the NLIDB system might be as follows. ’ The results retrieved from the database by executing the above query will be returned to the user.

That is, business reports are generated in fixed types and formats by executing pre-defined queries into the data warehouse. The pre-defined reports are efficient and effective in reporting repetitive and structured business events, for example periodical (daily, weekly, monthly, quarterly and annual) product sales. However, pre-defined reports are not as flexible as many other ill-structured events require, for example, unpredictable marketing campaigns. 6 Summary 29 managers the full control of their data.

Ironically, managers tend to quickly assess decision situation by comparing a current decision problem with their past decision scenarios, which leads to a quick, satisfying decision (Schmitt 1997). Managers’ cognitive abilities are nevertheless subject to many cognitive biases. A cognitive bias is a distortion pattern in the human mind which leads to a perception, judgment, or reliability that deviates from the reality (Pohl 2004). Cognitive biases might be useful in certain circumstances, but they are more likely to cause serious mistakes in decision making.

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