By Martin J. Medhurst
Chilly battle Rhetoric is the 1st ebook in two decades to carry a sustained rhetorical critique to endure on imperative texts of the chilly warfare. The rhetorical texts which are the topic of this ebook comprise speeches via Presidents Eisenhower and Kennedy, the Murrow-McCarthy disagreement on CBS, the speeches and writings of peace advocates, and the routine subject matter of unAmericanism because it has been expressed in quite a few media in the course of the chilly conflict years. all the authors brings to his texts a selected method of rhetorical criticism--strategic, metaphorical, or ideological. every one offers an introductory bankruptcy on method that explains the assumptions and strengths in their specific technique.
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Extra resources for Cold War rhetoric: strategy, metaphor, and ideology
S. Olympic Committee. Their decision was difficult, and it was a courageous action which deserves our praise and our support. 1 Of course we know now that the Olympics were neither moved from Moscow nor canceled or postponed, and that few other nations joined the United States in boycotting the summer games. Further, the boycott raised some controversy in this country. Soviet troops remained in Afghanistan. What did Jimmy Carter hope to achieve? That question is difficult to answer in detail, but it is not risky to say that he hoped to achieve more than he did.
The result was what came to be called the Truman Doctrine. The speech that first stated publicly the position of this country regarding the situation in Greece (and in Turkey) was a "request" to Congress which met in joint session on March 12, 1947. We can look back after more than forty years and say that the policy was a success; that is, the Soviet Union did not intervene on behalf of the guerrillas and the Western-supported government prevailed. But are we ready to argue that the rhetoric had the desired effect?
If these conclusions point to anything, they point to work to be done. In view of that work, they can be taken as crude hypotheses, hypotheses that will be refined in dozens of studies of Cold War rhetoric. These conclusions also indicate that rhetoric is not something added to reality but a creative force in our grasping and modifying the situations we constantly find ourselves in as we sense the shape and meaning of the lives we live. Pluralistic Criticism The rhetorical criticism in this book will proceed from several points of view.