By Chris West (auth.)
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Extra resources for Competitive Intelligence
Unfortunately the broader community that often aligns itself with the provision of competitive intelligence sometimes gives them cause to do so. The temptation to initiate a programme of industrial espionage is strong amongst those with low ethical standards or whose need is so great that they are prepared to ignore their usual scruples. Competitive intelligence stands a reasonable chance of obtaining the data that are required but in many cases those that practise industrial Intelligence 23 espionage can almost guarantee that they will be able to obtain what is required.
Traditional post offices Courier companies Road transport companies Airfreight companies Warehouse operators Competition was largely within each landscape, which was occupied by different suppliers. Since then companies active in all five Framework for Competitive Analysis 41 landscapes have built up their service portfolio to such an extent that the landscapes have converged into a new format. Logistics has emerged as a service that encompasses all forms of storage, transport and distribution and offers a single link between suppliers and customers.
Although it is rare for any initiative to be taken without some consideration being given to the effect it is likely to have on competitive performance, activities that evolve naturally tend to be more predictable and less threatening than those which form part of a competitive assault. For this reason alone it is essential to differentiate between the two. This point can be covered by asking not only what competitors are doing but why they are doing it and in what part of the landscape they are active.