By Paige Leavitt, John Prescott, Darcy Lemons, Farida Hasanali
According to APQC's seven years of benchmarking study on aggressive intelligence, this simple guidebook additionally information most sensible practices in coordinating actionable intelligence.
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Additional resources for Competitive intelligence: a guide for your journey to best-practice processes
Created a forum for intelligence providers and technical specialties to share knowledge, ideas, and goals? ) Landmark Five: Attending to the Competitive Intelligence Audience OVERVIEW Competitive intelligence products are often simply handed over, with the recipients left to decide if and how the intelligence will be directed toward implementation initiatives. But organizational goals, limited resources, and the speed of competitive dynamics require an integrated approach. Because competitive intelligence functions exist to assist executives, sales, planning, manufacturing, and other functions within the organization, understanding how to develop effective, working relationships with the recipients is critical to both the application of intelligence products and the survival of your competitive intelligence function.
In this way, the competitive intelligence is more likely to be used. Figure 28: Skills Necessary During Transitions Feed back Ongoing communication with clients and continuous process refinement through client feedback are critical to improving the speed and quality of decision making. Soliciting client feedback involves some very simple steps. Define deliverables at the onset of a project, after having clarified your clients' needs. Then, establish checkpoints throughout the project for a "status" meeting with the clients.
One caveat is worth noting. Competitive intelligence is rarely the sole reason why a sales call is successful or customers are retained. When competitive intelligence is part of a unit, the unit's contribution can be quantified. CHECK YOUR STATUS Has your function developed strong relationships with clients by: • proving to clients that they can rely on your work? • training clients on how they can apply intelligence? • creating an appropriate structure and useful competitive intelligence products?