Consumer Driven Innovation in Food and Personal Care by Sara R Jaeger, Hal MacFie

By Sara R Jaeger, Hal MacFie

During this assortment, specialists from world wide current alterations within the worldwide market and advancements in study methodologies that underpin new product improvement (NPD). The company and advertising and marketing elements of NPD, occasionally missed in books of this sort, are addressed along equipment for product testing. Specific subject matters comprise consumer-driven NPD within the meals and private care product industries, evolution in foodstuff retailing, advances in notion study, hedonic testing, viewpoints on purchaser learn tools, information for NPD, the way forward for innovation, and the results for NPD on themes similar to human genetic version in flavor notion and neuroimaging. numerous chapters do now not healthy the style of a standard medical article; relatively, they're written files of conversations among humans on a specific subject on the topic of consumer-driven innovation in meals and private care items. In them the interviewees communicate freely approximately their perspectives and studies in NPD, offering certain insights. Consumer-Driven Innovation in nutrients and private Care items will increase readers’ realizing of the numerous ways on hand to NPD team of workers and ways that they are often used to help innovation actions.

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Additional resources for Consumer Driven Innovation in Food and Personal Care Products (Woodhead Publishing Series in Textiles)

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Molecular gastronomy, an emerging science that integrates technological advances in food science with gastronomes’ visions for new dishes that go beyond tasting fantastic, to surprising and challenging our senses and food experiences is introduced by Michael Bom Frøst in Chapter 22. Collaboration between chefs and food scientists as a route to new product development by industry is also covered in this chapter. We have encouraged all authors to express personal opinions and speculate about future developments in their topic areas.

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