Cracking the Code: Leveraging Consumer Psychology to Drive by Steven S. Posavac

By Steven S. Posavac

Jam-packed with stable, actionable details and recommendation, this targeted guide makes a speciality of how wisdom of the foundations of customer psychology can be utilized to enhance managerial choice making and organizational functionality.

Show description

Read or Download Cracking the Code: Leveraging Consumer Psychology to Drive Profitability PDF

Similar psychology books

You're Smarter Than You Think: A Kid's Guide to Multiple Intelligences (Revised & Updated)

Age variety: nine - 14 Years


Howard Gardner’s concept of a number of intelligences has revolutionized the best way we predict approximately being clever. Written via an award-winning specialist at the subject, this ebook introduces the speculation, explains the different sorts of intelligences (like observe clever, Self shrewdpermanent, physique Smart), and is helping youngsters establish their very own studying strengths and use their exact talents in class, at domestic, and in life.

As young ones learn the publication, they cease asking “How clever am I? ” and begin asking “How am I clever? ” This strong studying instrument is suggested for all kids—and all adults dedicated to aiding adolescents do and be their most sensible. assets describe comparable books, software program, video games, and firms. This revised and up to date variation comprises info on a newly researched 9th intelligence, lifestyles Smart—thinking approximately and asking questions on lifestyles, the universe, and spirituality.

Howard Gardner's concept of a number of intelligences has revolutionized the way in which we expect approximately being clever. Written via an award-winning writer and prime professional on a number of intelligences, this e-book is helping childrens utilize their very own studying strengths.

In transparent, kid-friendly language, Thomas Armstrong introduces Gardner's thought, explains the 8 intelligences, and describes 22 how you can improve every one. childrens methods to use the intelligences in class, enhance them at domestic, and draw on them to devise for the longer term.

El lenguaje olvidado (Introducción a la comprensión de los sueños, mitos y cuentos de hadas)

Único lenguaje común a toda los angeles humanidad, los sueños comparten con los mitos su carácter common. Independientes de los angeles lógica que rige el pensamiento en los angeles vigilia, a lo largo de los angeles historia han sido interpretados de distintas maneras. Juzgados por algunos como mensajes de los dioses y por otros como acechanzas del demonio, a inicios del siglo XX, con el nacimiento del psicoanálisis, se convirtieron en objeto de estudio por l. a. psicología y los angeles medicina, abriendo insospechados horizontes al esclarecimiento y comprensión de los angeles psique humana.

NeuroTribes: The Legacy of Autism and the Future of Neurodiversity

A groundbreaking e-book that upends traditional pondering autism and indicates a broader version for reputation, realizing, and whole participation in society for those who imagine differently.

what's autism: a devastating developmental affliction, a lifelong incapacity, or a certainly taking place kind of cognitive distinction equivalent to yes types of genius? honestly, it's all of this stuff and more—and the way forward for our society is dependent upon our knowing it. stressed out reporter Steve Silberman finds the key historical past of autism, lengthy suppressed via a similar clinicians who grew to become well-known for locating it, and unearths striking solutions to the an important query of why the variety of diagnoses has soared in fresh years.

Going again to the earliest days of autism learn and chronicling the courageous and lonely trip of autistic humans and their households throughout the a long time, Silberman presents long-sought strategies to the autism puzzle, whereas mapping out a course for our society towards a extra humane global within which individuals with studying changes and those that love them have entry to the assets they should stay happier, more fit, safer, and extra significant lives.

alongside the best way, he finds the untold tale of Hans Asperger, the daddy of Asperger's syndrome, whose "little professors" have been designated by means of the darkest social-engineering scan in human background; exposes the covert crusade through baby psychiatrist Leo Kanner to suppress wisdom of the autism spectrum for 50 years; and casts gentle at the starting to be flow of "neurodiversity" activists looking admire, aid, technological innovation, lodgings within the office and in schooling, and the perfect to self-determination for people with cognitive modifications.

Additional info for Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

Example text

The reason for this outcome is that the experts’ knowledge is entrenched in existing domains and therefore is less flexible when being transferred to other domains. When the product at hand is only incrementally new (thus stays within the product category in which consumers have significant prior knowledge) then expertise helps increase comprehension, appreciation, and preference. When consumers have high prior knowledge in the base domain, they often incorrectly generalize from that knowledge and assume they know how to use the RNP properly (Wood and Lynch 2002).

2002). Conclusion The first and perhaps most important role of marketing with respect to RNPs is to build awareness for the product. It has been consistently shown that awareness is essential for the success of an RNP (Sorescu, Chandy, and Prabhu 2003; Montaguti et al. 2002). As a general rule, adoption will occur when a perceived relative advantage of an innovation is seen to outweigh any adoption hurdles (Montaguti et al. 2002). , related to switching technologies and price of the RNP) and cognitive costs (learning).

Currently, multiple cup holders have become a basic feature in virtually all new cars. There are several advantages to the classification of customer requirements following Kano’s framework. First, product requirements and needs are better understood and the focus of marketers and engineers should be on the features that are directly related to satisfaction. A related advantage is that this classification sets clear priorities in product development. For example, it is not very useful to improve must-have requirements if they are already at a satisfactory level.

Download PDF sample

Rated 4.47 of 5 – based on 28 votes