New Product Development in Textiles: Innovation and by L Horne

By L Horne

An more and more very important function around the technical fabric is to supply textiles speedier and to have more desirable new product improvement (NPD).

This booklet not just offers a desirable review of ways items are introduced, yet can be a resource of sensible information for constructing cloth items effectively. half one offers a basic evaluate of innovation and cloth product improvement that introduces the rules of constructing and defining new items. half is going directly to talk about a set of overseas experiences from around the fabric undefined. Chapters describe genuine new product improvement initiatives, picking out the issues that have been confronted and what could be realized from those tasks, corresponding to consumer co-creation and strategies for decreasing the chance in NPD. subject matters diversity from technical textiles and clothing to the top makes use of of textiles used in the car and packaging industries.

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Extra resources for New Product Development in Textiles: Innovation and Production

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VHS all over again? Advertising Age, 77(15). Cooper, R. and Edgett, S. (2010) Developing a product innovation and technology strategy for your business. Research Technology Management, 53(3). Gelb, B. and Krishnamurthy, P. (2008) Protect your product’s look and feel from imitators. Harvard Business Review, 86(10). , Bradley, S. and Hedge, S. (2007) The challenges of mass customization on emerging markets. Indian Retail Review, 1(1). How Innovation Really Works: It’s not just about launching new products.

Milliken commissioned a study that indicated an inverse relationship between inventory size and profits. This led Milliken to keep tighter control of inventory by adjusting the rate of production, effectively becoming a pioneer of ‘lean’ manufacturing. Published by Woodhead Publishing Limited, 2012 16 New product development in textiles The name Deering was finally dropped from the company name in 1978. Milliken and Company was born. Innovation continued. Always looking for ways to improve and modernize the company, Milliken launched the ‘Pursuit of Excellence’ program in 1981.

2001). Cotton’s Renaissance: A study in market innovation. New York: Cambridge University Press. Kim, W. C. and Mauborgne, R. (2005). ‘Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant’, Boston, MA: Harvard Business School Press. Klein, N. (2001). No Logo: Taking aim at the brand bullies. London: Flamingo. Porter, M. E. (1979). ‘How competitive forces shape strategy’, Harvard Business Review, March/April. Schmall, E. (2007), Who’d Buy The Gap? New York: Telsey Advisory Group.

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